"AI as a coworker" has quickly moved from a slogan to daily reality in creative work. But adoption is uneven: an company might let AI draft copy almost on its own, yet never let it near strategy. This study looks at where, how far, and in what role creative companies let AI into their work — task by task, rather than as one blanket number.
It is part of a master's thesis on the cultural and creative industries. The goal is a clear, evidence-based picture of AI adoption in creative SMEs — one that goes beyond hype and helps the sector understand its own practice.
Instead of asking "do you use AI, yes or no?", the survey asks how far AI has climbed for each type of task. The rungs range from a simple helper to a partner that shapes decisions:
The questionnaire is short and adaptive — you only see the tasks that fit your kind of company. It covers:
There is a lot of noise about AI and creative work, and very little solid data from the people actually doing it. Your answers help build an honest, sector-owned picture of how AI is really used — useful for companies, associations and policy alike. You can opt in at the end for a summary of the results.
The survey is fully anonymous. We collect no name, no company name and no contact data in the questionnaire. You can stop at any point.
Responses are processed under GDPR for academic research only. If you'd like a summary of the results, an optional email is collected in a separate, unlinked form — so your answers stay anonymous and can never be traced back to you.
CreativeFED — the European Federation of Creative Economy — is the non-profit umbrella body for Europe's cultural and creative industries. Successor to the European Creative Business Network (founded 2011), it brings together more than 200 organisations from over 45 countries across 14 creative sectors, connecting networks, professionals, policymakers and researchers. Its mission is to advance the creative economy and champion the sector as a driver of a greener, more digital and resilient Europe.